This article explains the difference so you can make the right choice for your business.
What is a Template Website?
A template website is built using pre-designed layouts from platforms like:
- Wix
- Squarespace
- WordPress (with themes)
- Shopify (for e-commerce)
Pros of Template Websites
- Fast to set up
- Low upfront cost
- No coding required
- Lots of design options available
Cons of Template Websites
- Limited customization—you can’t always make it do exactly what you want
- Can look similar to other websites using the same template
- Sometimes slower or harder to optimize for performance or SEO
- May not scale well as your business grows
What is a Custom Website?
A custom website is built from the ground up or heavily customized to:
- Match your brand exactly
- Include specific features or workflows
- Integrate with custom tools or APIs
- Provide a unique user experience
Pros of Custom Websites
- Fully tailored design and features
- Scales with your business
- More control over SEO, speed, and functionality
- Stands out from cookie-cutter templates
Cons of Custom Websites
- More expensive upfront
- Takes longer to build
- Usually requires working with a developer
Which One Do You Need?
If you:
- Need a simple website quickly → Template is often best
- Have a tight budget → Template can work well
- Want unique features, integrations, or a one-of-a-kind design → Custom is the better choice
- Plan to scale or automate parts of your site → Custom will save time later
Need Help Deciding?
I’m happy to help you figure out which option makes sense for you.
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