What is Digital Marketing?

Digital Marketing Defined

Good digital marketing helps you:

  • Attract new customers
  • Build brand awareness
  • Sell products or services online
  • Engage with your audience regularly

Common Types of Digital Marketing

1️⃣ Social Media Marketing

Promoting your business on platforms like Facebook, Instagram, TikTok, or LinkedIn.

2️⃣ Email Marketing

Sending newsletters, promotions, or updates to your audience’s inbox.

3️⃣ Paid Ads (PPC)

Running ads on Google, Facebook, Instagram, or other platforms. You pay per click or impression.

4️⃣ Content Marketing

Writing blogs, guides, or articles to attract and educate potential customers.

5️⃣ SEO (Search Engine Optimization)

Helping your website rank higher in search engines (this is a part of digital marketing but often gets its own category).

6️⃣ Affiliate or Referral Marketing

Partnering with other people to promote your products in exchange for a commission.

Why Does Digital Marketing Matter?

  • Most people look for businesses online before they buy.
  • Digital marketing helps small businesses compete with large companies.
  • It allows for targeted advertising—you can reach people by location, interests, or behavior.

How I Can Help

I provide one-on-one help with:

  • Understanding where to start
  • Building your first campaigns
  • Choosing the right marketing channels
  • Troubleshooting marketing problems
  • Planning long-term marketing strategies

Need Personalized Support?

Contact me directly for help with digital marketing: 👉 Reaching Out to a Human

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