This article covers the foundations you need to get started with marketing the right way.
Marketing Checklist: What You Need First
1️⃣ Clear Goals
Ask yourself:
- What do I want to accomplish?
- Do I want more website visits, phone calls, bookings, or sales?
- Who am I trying to reach?
2️⃣ A Good Website or Landing Page
Marketing will send people somewhere—usually your website.
Make sure your website:
- Works well on phones and desktops
- Has a clear call to action (like “Contact Us” or “Buy Now”)
- Loads quickly
- Looks trustworthy and professional
3️⃣ A Budget
Marketing can be done on any budget, but you need to know:
- How much you’re willing to spend per month
- Whether you’ll pay for ads or stick to free marketing options (like social media or email newsletters)
4️⃣ Content or Offers
You’ll need:
- Photos, videos, or graphics
- Written content (like ad text, captions, or blog posts)
- A special offer or reason for people to choose you (this can be great service, fast delivery, etc.)
5️⃣ A Way to Track Results
You need to know if your marketing is working.
Start by setting up:
- Google Analytics
- Social media insights
- Simple spreadsheets or reports to track leads and sales
Need Marketing Help?
If you’d like me to help you set up your marketing plan, I’m happy to work with you directly.
Marketing Emergencies
If your ads stop working or you have an urgent marketing problem, please visit the Emergency Section of the knowledge base.