What Is an SEO Platform?
An SEO platform is any tool you use to:
- Monitor keyword rankings
- Track backlinks
- Audit your website
- View SEO performance data
Examples include:
- SEMrush
- Ahrefs
- Moz Pro
- Ubersuggest
- BrightLocal (for local SEO)
Common SEO Platform Issues
1️⃣ Incorrect or Outdated Rankings
- Cause:
- Rankings fluctuate naturally
- The platform’s data hasn’t updated yet
- Local search personalization affects results
- What to Do:
- Wait for the next data refresh (most tools update daily or weekly)
- Compare multiple platforms for accuracy
- Check in Incognito mode or with a VPN for neutral search results
2️⃣ Broken Site Audits or Errors Displayed
- Cause:
- Crawl errors (robots.txt blocking the bot)
- Server restrictions on SEO tools
- Temporary tool glitches
- What to Do:
- Ensure your robots.txt file allows crawling
- Whitelist SEO tool bots in your security settings
- Try a manual crawl or run the scan again later
3️⃣ Keyword Tracking Not Working
- Cause:
- Keywords not properly added to the platform
- Incorrect location or device settings (desktop vs mobile)
- Limits on the number of keywords you can track
- What to Do:
- Re-enter or double-check your keyword list
- Set the correct geolocation and device type
- Review your plan limits
4️⃣ Integration or API Issues
- Cause:
- SEO platform disconnected from Google Analytics or Google Search Console
- API keys expired or permissions removed
- What to Do:
- Reconnect integrations
- Update or reauthorize API keys
- Test connections in the platform settings
Need Direct Support?
If your SEO platform is giving confusing results, not working properly, or showing incorrect data, I can help review the issue.
SEO Emergencies
If your SEO performance suddenly drops, or your tracking stops completely, visit the Emergency Section for immediate support.