Here’s what to do when something goes wrong with your marketing systems.
Common Marketing Emergencies
1️⃣ Ads Stopped Running Suddenly
- Possible Causes:
- Your ad account was suspended or flagged
- Payment method expired or was declined
- Budget caps reached or schedules ended
- Ads rejected due to policy violations
- What to Do:
- Check your ad platform dashboard (Google Ads, Facebook Ads, etc.)
- Look for any alerts or warnings
- Verify your billing info
- Review ad approval status and policies
2️⃣ Analytics or Tracking Broken
- Possible Causes:
- Analytics code removed or not firing properly
- Cookie consent tools blocking tracking
- Tag Manager misconfiguration
- What to Do:
- Use tools like Google Tag Assistant or Meta Pixel Helper
- Reinstall tracking tags if needed
- Check cookie settings or consent banners
3️⃣ Email Marketing Problems
- Possible Causes:
- Email platform outage
- Lists or segments accidentally deleted
- Emails going to spam due to bad reputation or formatting
- What to Do:
- Check your email provider’s status page
- Review your contact lists and test email sending
- Use tools like Mail Tester to diagnose deliverability issues
4️⃣ Ad Account or Marketing Access Lost
- Possible Causes:
- Admin removed you or changed permissions
- Password reset required
- Platform security lockout
- What to Do:
- Contact platform support immediately
- Check for admin emails or security alerts
- Recover access through verified contacts
When in Doubt, Pause Other Campaigns
If you’re unsure what’s wrong, pause ads or campaigns to avoid spending money until the issue is resolved.
Need Immediate Marketing Help?
For marketing emergencies, please visit the Emergency Section for fast support and priority assistance.