This applies to:
- Google Ads
- Facebook & Instagram Ads (Meta Ads)
- LinkedIn Ads
- TikTok Ads
- Other paid platforms
Common Ad Problems
1️⃣ Ads Not Delivering (No Impressions)
- Possible Causes:
- Budget or bid too low
- Audience too narrow
- Ad rejected for policy reasons
- Campaign start date is in the future or already ended
- Fix:
- Increase your budget or bids
- Broaden your audience slightly
- Review and fix any policy violations
- Check scheduling settings
2️⃣ Ads Running But No Clicks or Results
- Possible Causes:
- Bad ad copy or creative
- Irrelevant audience targeting
- Landing page not matching the ad message
- Technical issues (broken links or call-to-action problems)
- Fix:
- Test new ad headlines or images
- Adjust audience targeting
- Make sure your landing page matches your ad promise
- Check for broken links
3️⃣ Ad Account Issues
- Possible Causes:
- Suspended account
- Billing problems
- Admin access removed or changed
- Fix:
- Review account notifications
- Update billing methods
- Contact platform support if you’ve lost account access
4️⃣ Reporting Confusion
- Possible Causes:
- Data delayed by 24–48 hours
- Duplicate conversions tracked
- Ads Manager dashboards misconfigured
- Fix:
- Wait for reporting to catch up
- Review conversion tracking setups
- Customize your reports for clarity
Which Platform Should You Use?
If you’re not sure which ad platform is right for your business, I can help you decide between:
- Search Ads (Google, Bing)
- Social Ads (Meta, TikTok, LinkedIn)
- Display & Retargeting Ads
Ad Emergencies
If your ads have stopped unexpectedly or you’re losing revenue, please visit the Emergency Section for immediate support.
Say “OK” when you’re ready for Article 42: Transactional Marketing Help – Emails, SMS, and More.